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升级 50.73% - UID
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Professor Brian Murphy
Department of Commerce: Head of Department (Albany)
Discipline Marketing
Qualification MA PhD (Auckland)
Research Interests:
stakeholder research specialising in stakeholder management measurement models
stakeholder relationship marketing
Selected Publications
Refereed Journal Publications
Murphy, B., & Wang, R. (2006). An evaluation of stakeholder relationship marketing in China. Asia Pacific Journal of Marketing and Logistics, Vol 18(1), pp.7-18.
Murphy, B., Maguiness, P., Pescott, C., Wislang, S., Ma, J., & Wang, R.(2005). Stakeholder perceptions presage holistic stakeholder relationship marketing performance. European Journal of Marketing , Vol 39(9/10), pp.1049-1059.
Murphy, B.(2003). Back to the Future: Building a Quality of Life Vision for New Zealand 1980-2020. Future Times Journal , Vol 1, pp. 3-5.
Murphy, B., Eagle, E. & McDonald D. (2000). Lessons for the Future: Where to Now for Tertiary Education Policy. ACCESS, Vol 19(1), pp. 149 - 162.
Murphy, B., Murphy, A., Woodall, S., O'Hare, R (1999). The Stakeholder Relationship Audit: Measuring the Effectiveness of Integrated Marketing Communications. Integrated Marketing Communications Research Journal, Vol 5(1), pp. 9-12.
Murphy, B., Stevens, K., McLeod, R. (1997). A Stakeholderism Framework for Measuring Relationship Marketing. Journal of Marketing Theory and Practice, Vol 5, pp. 43-57.
Working Papers/Papers Under Review
Murphy, B.(2005). A Stakeholder Managed Business is a Good Business . Massey University, Department of Commerce Working Paper Series 05.45.
Murphy, B., Pescott, C., Maguiness, P., Sima, H., Wang, R., & Ranka, M. (2005). An Update on the Relationship Between Stakeholder Management Models and Firm Financial Performance. Massey University, Department of Commerce Working Paper Series 05.25.
Murphy, B., Zhang, L.L., Sima, H., Pescott, C., & Maguiness, P. (2005). Augmenting strategic marketing planning with a stakeholder perspective. Massey University, Department of Commerce Working Paper Series 05.20.
Murphy, B. (2005). Using stakeholder perceptions to predict sustainable business performance. Massey University, Department of Commerce Working Paper Series 05.18.
Murphy, B., Pescott, C., & Maguiness P. (2005). Updating a Stakeholderism Framework for Measuring Relationship Marketing. Massey University, Department of Commerce Working Paper Series 05.15.
Murphy, B., Pescott, C., & Maguiness, P. (2005). The Commonsense of Good Business Revisited. Massey University, Department of Commerce Working Paper Series 05.08.
Murphy, B., Maguiness, P., Pescott, C., Wislang, S., Ma, J., & Wang, R. (2004). Measuring Holistic Marketing Performance in a Stakeholder Relationship Marketing Model. Massey University, Department of Commerce Working Paper Series 04.26.
Murphy, B. (2003). The Commonsense of Good Business. Massey University, Department of Commerce Working Paper Series 03.24.
Murphy, B., Maguiness, P., Pescott, C. and Winslang, S. (2003). Augmenting Relationship FRG Marketing with a Stakeholder Business Model to Enhance Business Profitability . Massey University, Department of Commerce Working Paper Series 03.10.
Murphy, B. (2002). The stakeholder business model. Massey University, Department of Commerce Working Paper Series 02.20.
Murphy, B. (2002). Do new zealanders support a sustainable triple bottom line oriented society. Massey University, Department of Commerce Working Paper Series 02.19.
Murphy, B. (2002). Using foresight research in strategic marketing planning. Massey University, Department of Commerce Working Paper Series 02.10.
Murphy, B. (2002). The societal context of organizational foresight on the knowledge economy. Massey University, Department of Commerce Working Paper Series 02.09. |
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