向阳坊诚聘市场营销人员

向阳坊西点

向阳坊招聘市场营销人员

向阳坊总部成立于2006年，销售的产品获得顾客的喜爱。因业务发展需要，现欲招聘一名市场营销人员。

关于工作要求：

● 计划和组织季节性商品销售营销方案

● 帮助完成公司制定的销售任务并扩大市场占有率

● 负责参与企业线上平台的建设和日常运营工作，以及平台的推广与线上营销

● 收集和分析新西兰烘焙行业变化趋势以及目标客户需求和偏好

● 观察和分析顾客对现有产品评价并及时反馈最新信息，并根据以上信息对市场推广方案以及产品改进提成建设性意见

● 针对营销方案，价格，广告和销售渠道提出建设性意见

● 识别和开发出新品的市场机会

● 开拓新客户及现有顾客的维护，增加老客户的回头率和购买频率并建立品牌忠诚度

● 负责社交媒体线上营销，数字营销（SEO）微信公众号，小红书，Facebook，ins增强线上品牌曝光，宣传新品和高利润产品。

● 编写文案和海报等相关的广告内容

职位要求拥有合法签证拥有相关专业本科及以上学历，有新西兰本地工作经验，了解华人的甜品消费习惯。对品牌策略有深入研究，线上营销技能和经验，有较强的分析能力来发现市场机会，组织和策划营销活动。熟悉网站建设和运营以及网站营销,时薪为$24 /hr.

有意者请发送CV到以下邮箱。

Classic Bake House International Limited

was founded in 2006 and the products are popular among customers. To meet the company's development needs，we are now looking for a full-time marketing specialist to:

● Plan and organize seasonal merchandise sales and marketing programs

● Assist to complete the sales tasks set by the company and expand market share

● Be responsible for the setup and daily operation of the company online platform, especially during COVID-19 Lockdown, as well as the promotion and online marketing of the platform

● Be responsible for social media online marketing, digital marketing (SEO) WeChat public account, Xiaohongshu, Facebook, Instagram to enhance online brand exposure, promote new products and high-profit products.

● Write relevant advertising content such as copywriting and posters

● Collect and analyze the changing trends of the baking industry in New Zealand

● Collect and analyze target customer needs and preferences

● Observe and analyze customer evaluations and feedback of existing products regularly, and provide constructive opinions on marketing plans and product improvements based on the above information

● Provide constructive opinions on marketing plans, prices, advertising and sales channels

● Identify and develop market opportunities for new products

● Develop new customers and maintain existing customers, increase the return rate and purchase frequency of old customers, and build brand loyalty

What we are looking for:

1.      Strong analytical skills in identifying market opportunities through market research.

2.      A deep understanding of brand strategy and marketing campaigns.

3.      In-depth understanding of Chinese consumers' behaviour for bread and cake.

4.      Skills in online marketing and marketing campaigns.

5.      Familiarity with the set-up and daily operation of the company's online platform as well the online marketing of the platform.

6.      Degree in marketing, communications, or commerce related field.

7.      Ideally brand marketing experience in NZ or working experience in NZ

8.     Wage from  $24 /hr.

How to apply

If you are up to the challenge, please Apply Now with your CV and cover letter to our email address. Only applicants with the legal right to work in NewZeal and will be considered.