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本帖最后由 bungyjumping999 于 2019-7-5 11:04 编辑
Fonterra is relevant in international Marketing. If NZ milk is to compete with Nestle and some international brands, it needs a nationalistic company supported by the NZ government to do its branding and reach out to international level, hence the birth of Fonterra to compete internationally.
The idea is farmers produce the raw milk, Fonterra will support by getting the milk from farmers, set the price, do the marketing research, find the international markets and be innovative etc.
It is a monopoly concerted efforts to compete internationally and is a creative way to save NZ farmers from market volatility. Fonterra is relevant and to be applauded for their efforts over the years.
There comes a time, this organisation is facing domestic fractions from farmers.
Their very own Farmers are facing tough financial strength in maintaining their own farms, lacking innovation, lacking labours, their children are not willing to take on the businesses and many are considering selling their farms due to ageing etc, debt levels, and declining farm prices are all adding pressure on them.
NZ was lucky in the 2008 financial crisis, the milk price was like white gold. When the gold dust settles, this is the reality, Fonterra has to face.
How would the impact on Chinese taking over the competitor business (Westland) affecting the farmers' psychology is yet to be seen.
How would the government see this take over and will they block it? This continues to be a provocateur question to the government.
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