Consumer behaivour 的题， 大家一起研究下

andy86730

Question 1           

•    __________ is (are) when we actively and consciously interact with the material we are trying to remember.
    

  		Retrieval
  		Chunking
  		Encoding
  		Rehearsal
  		Primary effects

        
  
  

  
   

0.25 points   

  
  Question 2           

•    Attention is best thought of as the process by which an individual
    

  		categorizes emotional stimuli to high and low effort activities.
  		allocates part of his or her mental activity to a stimulus.
  		stimulates memory.
  		categorizes schemas.
  		decreases the rate of nonretrieval.

        
  
  

  
   

0.25 points   

  
  Question 3           

•    Sensory memory is the ability to
    

  		process images in our long-term memory.
  		store images in our long-term memory.
  		remember hedonic needs longer than symbolic or utilitarian needs.
  		remember stories and connect them with schemas.
  		store experiences from our sensations temporarily.

        
  
  

  
   

0.25 points   

  
  Question 4           

•    You see an advertisement for a car. From the ad, you learn about the car’s handling and styling. Another advertisement for a similar car leads you to forget some of the information from the first advertisement. This is an example of what is known as
  
    

  		activation blocking.
  		recency effect.
  		proactive interference.
  		node blocking.
  		network clogging.

        
  
  

  
   

0.25 points   

  
  Question 5           

•    All of the following are examples of how memory can affect decision making except
  
    

  		buying a brand of toilet paper simply because it is the brand you bought last time.
  		going to a certain restaurant because you have vivid memories of a good time there.
  		not going to a hotel because you remember the bad service you had last time.
  		buying candy on impulse at the front of the supermarket because you see the picture of rich, creamy chocolate at the front counter.
  		buying a brand of dishwashing liquid because that brand is on sale and you recognize it.

        
  
  

  
   

0.25 points   

  
  Question 6           

•    Joe was eating while paying some attention to the television commercials, when a black-and-white commercial he had seen before appeared on the screen. The ad may attract him as a stimulus primarily because it is
    

  		abstract.
  		concrete.
  		novel.
  		a contrast.
  		blended.

        
  
  

  
   

0.25 points   

  
  Question 7           

•    __________ is the process by which incoming stimuli activate our sensory receptors.
  
    

  		Sensationing
  		Perception
  		Hyperactivation
  		Incoming hyperactivation
  		Cognition

        
  
  

  
   

0.25 points   

  
  Question 8           

•    ______________ is the way in which knowledge is organized.
    

  		Knowledge content
  		Knowledge structure
  		Elaboration
  		Categorization
  		Cognitive attention

        
  
  

  
   

0.25 points   

  
  Question 9           

•    ______________ is information we already have in memory.
    

  		Knowledge content
  		Knowledge structure
  		Elaboration
  		Categorization
  		Cognitive attention

        
  
  

  
   

0.25 points   

  
  Question 10           

•    The market researcher for a candy bar manufacturer discovered that ten cents was the minimum price increase that consumers would notice. This is known as a just noticeable increase or a(n)
    

  		minimal perception.
  		cognitive barrier.
  		affective absolute.
  		differential threshold.
  		minimal cognition.

        
  
  

  
   

0.25 points   

  
  Question 11           

•    __________ is the process of accessing what we have stored in memory.
    

  		Retrieval
  		Encoding
  		Processing
  		Access coding
  		Source accessing

        
  
  

  
   

0.25 points   

  
  Question 12           

•    Autobiographical memory represents
    

  		knowledge we have about others’ lives.
  		memory of relationships with products.
  		memory of relationships with people.
  		memories about our past experiences and the emotions experienced at the time.
  		primarily written material we have previously encountered.

        
  
  

  
   

0.25 points   

  
  Question 13           

•    A phone number is typically grouped as follows: 621-977-4059. This is an example of
    

  		the chunking of information.
  		a linked set.
  		a semantic network.
  		a network.
  		a connector.

        
  
  

  
   

0.25 points   

  
  Question 14           

•    McDonald’s has revived an old campaign that challenged customers to remember the ingredients of a Big Mac: “Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” This is best thought of as an example of using a marketing campaign to
    

  		encourage consumers to elaborate on information.
  		raise consumers’ ability to process information.
  		encourage the rehearsal of information.
  		increase the number of choices that consumers remember.
  		make consumers’ evaluation of a Big Mac more favorable.

        
  
  

  
   

0.25 points   

  
  Question 15           

•    Our sensory processing is simplified by the presence of _____________ that are based on the intensity of the stimulus that impinges on our sensory receptors.
    

  		inhibitors
  		perceptual thresholds
  		exhibitors
  		sensory barriers
  		memory clusters

        
  
  

  
   

0.25 points   

  
  Question 16           

•    In subliminal perception, a stimulus is not consciously perceived is
  
    

  		because the consumers’ perception is directed elsewhere.
  		of distractions in the consumers’ environment.
  		because the stimulus is process by only unconscious brain activity.
  		because the stimulus is close to the consumers’ absolute threshold of perception.
  		because the stimulus is perceived only by the left hemisphere of the consumers’ brain.

        
  
  

  
   

0.25 points   

  
  Question 17           

•    _________ reflect/s the process by which the consumer comes into physical contact with stimulus.
    

  		Displays
  		Communication
  		Advertising
  		Marketing
  		Exposure

        
  
  

  
   

0.25 points   

  
  Question 18           

•    When direct-comparison ads first appeared, they attracted Ted’s attention. Now that there are so many of them, he is not as interested because of
    

  		abstraction.
  		procedurization.
  		shock.
  		cognitive separation.
  		habituation.

        
  
  

  
   

0.25 points   

  
  Question 19           

•    Brawny paper towels recently introduced a new “Brawny Man” who is the epitome of the strong, sensitive, caring, gentle, thoughtful man.  Through this character, Brawny is trying to establish a
    

  		cognitive schema.
  		brand personality,
  		affect-driven schema.
  		brand extension.
  		brand cognition.

        
  
  

  
   

0.25 points   

  
  Question 20              Experts may base category membership on __________, whereas nonexperts may base category membership on __________.
  

		benefits / attributes or similarity in appearance
		attributes or similarity in appearance / benefits
		attributes or similarity in appearance / recall
		attributes or similarity in appearance / goals
		recall / goals

andy86730

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xin_cherry29

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ssscccl

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cos

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3f3feng

这个帖子太牛了， 我谷歌搜答案没搜到，直接搜到你发的帖子了<<<<, 请问你们找到答案没？加微信吧，以后建个群一起做啊

mp5pce123

3f3feng 发表于 2014-4-2 13:35
这个帖子太牛了， 我谷歌搜答案没搜到，直接搜到你发的帖子了

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Charles_Zhao

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