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在美国亚洲强势的菲亚特？？
连国内都众多菲迷。NZ是不是太闭塞了还是菲亚特售价太贵了。
少见几个 新款 500 和 Bravo 买菜的飘过，比法拉利数量还少吧。
...
romaren 发表于 2010-7-27 22:11 
俺去美国两星期，Ford V10 柴油面包见到两辆，一辆菲亚特都没见到。
25 年前，菲亚特就从美国市场败退了。
美国人认为 Fiat meaning “Fix It Again, Tony”
http://consumerguideauto.howstuffworks.com/2011-fiat-500.htm
Remember Fiat? Many Americans would just as soon forget the Italian automaker that stumbled along as a U.S.-market also-ran against Volkswagen, Toyota, and other mainstream import cars. Remember the joke about Fiat meaning “Fix It Again, Tony”? That was the American rap on these cars: Mechanical maladies, early rust, poor resale value, and mediocre service from a rag-tag dealer body. Fiat struggled in the U.S. market for the better part of three decades before finally giving up nearly 25 years ago. Fellow countryman Alfa Romeo followed in the early 1990s, leaving only big-bucks Ferrari, Maserati, and Lamborghini to represent Italia.
But times change and so do car companies. Today, Fiat is once again a major player on the world automotive stage and financially healthier than it’s been in years. This dramatic comeback is widely credited to Sergio Marchionne, the Italian-Canadian turnaround specialist who took over in 2004 as CEO of Fiat Auto Group, the vehicle division of the Fiat SpA combine. Wasting no time, Marchionne restructured operations and finances, wrangled a $2 billion payoff from General Motors to end a disappointing joint venture, and got his designers and engineers cracking on more-competitive products, starting with a well-received new compact car, the Grande Punto. More recently, Fiat formed a global strategic alliance with Chrysler. Future product plans have yet to be finalized, but early reports say Fiat products and platforms will play a significant part in future Chrysler offerings.
Now comes a shrewd and timely reincarnation of the petite Fiat 500, the cheap-and-cheerful Cinquecento (say “cheen-kay-CHEN-toh”) that put Italy on wheels after World War II. As with BMW’s revival of the iconic British Mini, the new 500 isn’t a copy of a beloved original (sold from 1957-75) but a thoroughly modern small car with premium engineering and retro-chic styling. And it’s proving to be a Mini-size sales success. Though launched only in July 2007, the reborn 500 has drawn more than a half-million orders to date.
But the U.S. is another matter, and the company sees the reborn Cinquecento as a good way to re-enter the world’s richest car market. As Marchionne recently told trade weekly Automotive News, “I am convinced that the 500 with a full range [of body styles] will be a smash [in the U.S.] if we do it right.” Not only that, he promises, “We will be producing cars in North America by 2010.” That’s to get around the weak dollar’s price-crippling, profit-sapping effects, but it’s still a bold move for heretofore Euro-centric Fiat. Of course he said that before the alliance with Chrysler was finalized. Now the latest word is that 500 production will start in Mexico by late 2010.
不是NZ太闭塞，而是菲亚特70年代从前苏联进口大量易锈钢板，上了年纪的新西兰人都教他们孩子：”菲亚特这劣质车是不能摸的。“
新西兰人均法拉利拥有量世界第一。 |
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发表于 2010-7-27 23:11:18
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