根据 Wikipedia 说法 “In its early years Trade Me continued to struggle, slowly increasing its user base, but facing financial challenges. The site initially used web banners, but falling prices for advertising made web-banner revenue insufficient to cover expenses.” 就是说一开始用广告流量变现的方式打算不赔死(实际上事实证明,新西兰流量变现是要死人的)。
然后这段话比较有意思
“then in September 2000 it introduced "success fees". This action proved the turning point for Trade Me, saving the site from potential financial disaster. Much of the success to come was based around the 'Trade Me Manifesto', a series of ten values for keeping the site fast and the company technology focused”
也就是说,是靠收费模式(拍卖成功后收费)活了下来,然后总结了一套武功秘籍, Trade Me Manifesto,这个黑羊要仔细研究研究。没有理论基础的成功,必然是不合理的成功,不合理的成功,必然以失败告终。