'Dirty dairying' ad complaint against Greenpeace not upheld
The dairy industry has shot itself in the foot by complaining about a Greenpeace "dirty dairying" ad, environmentalists say.
Industry group Dairy NZ picked a fight with the group over an ad saying: "Precious water supplies are being polluted by industrial dairy farming and massive irrigation schemes".
The dairy group was behind one of the 12 complaints to the Advertising Standards Authority (ASA) over the ad.
However, the watchdog has found it didn't breach advertising principles - and gave the dairy industry a tune-up in its ruling.
The one-minute TV ad also said the government was "allowing our precious rivers to be destroyed".